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THE COW HORSE 
INCENTIVE PROGRAM 
STALLIONS,
OWNERS, AND 
BREEDERS HAVE 
BEEN WAITING FOR.

+ Iconic Stallions
+ Influential Mares
+ Leading Offspring
+ Premier Events
   Million Dollar Payouts*   

CHI with Markel
Which areas of the NRCHA Incentive Programs would you like to be notified about? (Select all that apply)

2025 Stallions Incentive Payout

combines three sources for total purse

Subscribed Stallion
Purse

Stallion owners earn money with each payout.
 
80% to Total Purse
20% to Stallion Owner

Foal Nomination Purse

Breeders earn payouts with the success of their foals.
 
80% to Total Purse
20% to Breeder/Nominator

Offspring Entry Fee Purse

*Projected payouts of 2.5+ Million to  all finalists.
 
80% to Open
20% to Non-Pro
*Actual payout may vary, depending on # of subscribed stallions and foal nominations.

ICONIC STALLIONS

Iconic Stallions

Transcend the arenas of
  • Reining
  • Cutting
  • Cow Horse
  • Roping
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Substantial Increase in Produce Earnings

  • 20% of Stallion Subscriptions paid to Stallion Owner for any offspring in the finals

  • Automated nomination reminders for Breeders and Owners

 

Premier Stallion Promotion

  • Incentive Program Section on NRCHA Website
    • Featuring Supreme Reined Cow Horses
  • Stallion Pages
    • Performance Highlights
    • Website Links
    • Digital Contracts
  • Incentive Program Promotions
    • NRCHA Premier Events
    • Social Media
    • Publications
 

Incentivized Breedings

  • Increased interest in your Stallion
  • Financially incentivized breeders
  • Larger payouts, bigger crowds
  • Managed and produced by The National Reined Cow Horse Association

Subscribe Your Stallion

Annual Subscription Rates

 

NRCHA is committed to remaining accessible to those who love reined cow horse, and scaling into successful growth with our members.  
The Stallion Incentive Program subscription rates reflect this, offering advantageous opportunities to both established and rising sires alike.

 

 

 

Stallions with offspring 4+ years of age:

  • 2.5 x's Stud Fee published in contract
    • Does not include chute fees or shipping
  • $10k cap in 2024
  • $2,500 minimum

 

Stallions with offspring less than 4 years of age:

  • $1,500
  • Once first foal crop reaches 4 years of age, rate is 2.5x's published stud fee

Influential Mares

Lifetime Success

Connect to the success of your mare's offspring for the lifetime of their career.
  • Shared Earnings
    • 4 Year Olds
    • 5 Year Olds
  • Increased Sale Value
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Substantial Increase in Produce Earnings

  • 20% of Nomination purse paid to Breeder (or Nominator) for any offspring in the finals

  • Automated nomination reminders for Breeders and Owners

 

Elevated Breeding Program

  • Breeder/Nominator highlighted with success of foals

  • Foal eligibility to show at NRCHA Stallion Stakes Derby in 4 and 5 year old years

  • Nomination stays with you forever.

Nominate Your Foals

One Time Nomination Fees, important to secure early.
Nomination Fees
Fees must be paid by September 1st of Nominating Year

Frequently Asked Questions

Is there a fee for missing a payment?

  • A 25% late fee will be applied to the payment amount.

  • For stallion subscriptions, any missed year(s) must be renewed, each with assessed late fees.

Stallions, Breeders, and Owners can also elect to receive an automated reminder prior to the deadline, helping them to not incur late fees.

Who subscribes the Stallion?

Add language

 - who subscribes
 - who is paid

Who nominates the offpsring?

Info about 30 days for breeder

  - who nominates
 - who is paid
 - can it be sold, what is the fee?

Is there a late fee in the first year of the Incentive?

A waiver is in place for the first year of the Stallion Incentive Program. This waiver allows any age foal born between 2020-2024 to be nominated at the $275.00 rate.

This waiver is in effect until September 1st 2024.

What about 30 days from enrollment of stallion - to match with language from "Who Nominates the offspring?"

Which payment methods are accepted?

 Cash, Check, ACH, Credit Card

How is the NRCHA Stallion Incentive Program different than the others?
  • Stallions, Owners, and Breeders are all connected to the earnings of the finalists.
  • All finalists receive earnings, not just the top two.
  • Managed and produced by the National Reined Cow Horse Association rather than privately owned.
  • Earnings applied to Performance and Produce records. 
  • Subscription rates for stallions are designed to parallel their success, rather than limit opportunity.
Is there a limit to the # of Stallions that can subscribe?

The Stallion Stakes has always been open to any stallion wanting to provide bigger opportunities for their offspring to compete in all three events. The best will rise to the occasion and prove they have what it takes.

Subscription rates for stallions are designed to parallel their success, rather than limit opportunity.

 

Will this be offered at other events?

The intent of the Incentive Programs is to strengthen the relationships between stallion owners and breeders in our associations and throughout the industry.

The future of the Incentive Program includes:

  • Game changing payouts for the best trained horses in the world
  • Increased industry demand for reined cow horse stallions, mares, and progeny
  • Sell Out Attendance at Premier Events
  • Expanding opportunities for increased lifetime earnings of cow horses and their offspring.

 

BE SURE IT ANSWERS THE QUESTION

Is this replacing the Stallion Stakes?

No. The Stallion Stakes will continue to be a leading premier  event, special to NRCHA Subscribed stallions.  This is a change to the Subscribed Stallion program to stay relevant with industry standards and provide expanded earnings opportunity to our members and cow horses.

What if I already subscribed my stallion?

Any stallion subscription payments made  will be applied toward the new program.